Does
external appearance alone decide the nature and potential of a human being?
Here comes penguin 2.0
which gives an entirely new notion to the future of Google and SEO.
“Face
is the index of the mind”, but it isn’t the case with the new google update
“penguin 2.0”. Unlike the penguin 1.0 , which targeted primarily at the
homepage of websites, the new update
aims at serving better purposes. It aims at reducing the web spam and
the ill-effects brought about by spammers, thereby enabling us to get quality
sites. It also penalizes web sites for use of unnatural amount of
keywords. Each and every update is based
on some sort of algorithm, which determines which sites are to be ranked first
and which sites are to be penalized for their “wrong ways of promotion”. There
is a checklist of good and bad things that the googlebot and spiders look for.
And if your site meets these good things on the checklist, you will be rewarded
with high rankings. Links from blog networks, dropped domains and bad
neighborhood sites are liable to be punished.
The
penguin 2.0 update focused exclusively on unnatural, manipulative inbound link
profiles. Google focused on links that were:
·
Coming from poor quality sites
·
On sites that aren't topically
relevant to your niche or business
·
Paid links
·
Keyword rich links
Three
things you could do to avoid penalties and rank highly are:
·
Avoid on-site over-optimization.
·
Avoid back-linking over-optimization.
·
Have quality backlinks.
Additionally,
Matt Cutts had stated that Penguin 2.0 drilled deeper into websites to look for
spam; analyzing internal pages as opposed to just the homepage of websites.
This was actually a pretty interesting revelation. The fact that internal pages
are now analyzed means that black-hat web spam tactics such as manipulative
link building to internal pages won't escape Google's omniscient eye.
